Don’t Let Your Brand Haunt the Shadows: 5 Spooky Good Social Media Tips to Go from Ghost to Iconic

Intro:

Is your brand creeping in the shadows like a social media ghost? At Pickle Comms, we refuse to let your business haunt the sidelines. Whether you're a marketing newbie or an old witch in the game, these frightfully good tips will help your brand rise from the dead and claim its place among the social media legends.

Tip 1: Know Your Audience (Or They’ll Ghost You)

No one likes screaming into the void—especially on social media. Whether you're brewing up spooky content for zombies or witches (aka your target audience) you need to know who you're talking to. Start by reviewing the demographics, interests, and behaviors of your current followers using platform insights like Instagram, Facebook, and Twitter analytics. Use polls, Q&A sessions, and comments to ask your audience directly about their preferences, challenges, and interests. This builds a two-way relationship.

 Let’s dive deep into their habits—what are they lurking for? A well-defined audience will ensure your content doesn’t vanish into thin air.

Tip 2: Don’t Post and Disappear (Like a Phantom)

Posting once and vanishing like a ghost is a surefire way to be forgotten. Social media is like Halloween—it’s way more fun when it’s interactive. Keep the conversation alive, respond to comments, ask questions, and engage. Nothing scares algorithms more than silence, so be present! Hootsuite’s 2024 research suggests that all platforms have that golden ticket for winning with the algorithm however for example “Instagram: Post between 3 and 5 times per week.” Check out Hannah Macready’s Strategy blog for more information  How often should a business post on social media? [2024 data] (hootsuite.com)

Tip 3: Don’t Be Boo-ring

Boring content? Now that’s spooky. Social media should be as thrilling as a haunted house! Inject personality into your posts, whether it's through humor, memes, or even a spooky little pun. A brand that can surprise or entertain will get those skeletons—err, followers—dancing. Word of warning There’s a big difference between posting consistently and posting without purpose! Focus on sharing content that resonates with your target audience. Feeling stuck? Try scrolling through social media from a customer’s perspective to see what catches your attention or makes you smile. Then, think about how you can adapt those ideas for your own strategy

Tip 4: A Ghastly Good Content Mix

Don’t cast the same spell over and over—it’ll lose its magic! Keep your audience enchanted with a variety of content: short-form videos, spellbinding graphics, bone-chilling stats, and user-generated content. The key to becoming iconic is staying unpredictable, like a good jump scare.

Tip 5: Analytics: Don’t Be Afraid of the Dark

The dark world of analytics may seem terrifying at first, but it's where the real magic happens. Unveil your insights to see what’s working, what’s haunting your engagement, and where you can improve. It’s like having a crystal ball—except better. Test, tweak, and transform your strategy until you’re hitting that eerie, iconic sweet spot. Analyzing your analytics can often seem time-consuming and overwhelming, That's where Pickle Comms steps in. As part of our onboarding process, we conduct a thorough review of your current strategy and align it with your long-term goals. With our ongoing support, we'll consistently monitor progress using data-driven insights across all platforms. Think of us as your night light. 

In Conclusion:

Knowledge is power and we are all about empowering businesses! The key to owning the spotlight is understanding your audience and defining how you want your brand to be perceived. Mastering these two elements is essential for success, but it takes time and plenty of trial and error to get it right. That’s where we come in. We’ll work with you to profile your ideal customer (don’t worry, not in a 'Criminal Minds' way!) and determine the best ways they consume content, ensuring your message is delivered for maximum impact.

Don’t be afraid to reach out! Ping us an email at dom@picklecomms.org, and let’s conjure up a plan to help you shine in the spotlight!